Corporate ID
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Pan Ocean has been moving businesses forward since the 1960s. From the early days of offering land transportation service, to providing total logistics solution, we have always understood what our customers need: a trusted partner who can provide personalised care, whether it's about shipping of goods or distributing products to their ultimate customers/end users. We believe that when our customers' goods move forward, their business moves forward.
This brand promise is reinforced in the way we express ourselves through our logo. The Pan Ocean logo is updated to maximise the impact and retention value of our brand name. The new logo retains much of core elements of the logo that represented Pan Ocean to our customers since the beginning of our operation. And we believe that Pan Ocean's core values have remained the same since the first day. |
The red is used to reflect our focus and passion to continue to serve our customers and move forward with them. This colour of passion is well balanced with grey, which compliments the primary colour well and creates harmony for the logo. The grey colour anchors the various design elements to come together and articulate our stance as being caring and trustworthy to our customers. As a strong yet neutral colour, grey complements the vibrant red colour and gives a sense of steadiness and assurance. |